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SURF: The Gudauskas brothers join Electric as riders, ambassadors, collaborators for the brand

January 15, 2013

The Gudauskas brothers join Electric as riders, ambassadors, collaborators for the brand

San Clemente, CA – Electric signs Pat, Dane and Tanner Gudauskas as riders, ambassadors and collaborators for the brand. file photo

Gudangs, Gboys, hellmen, whatever you want to call them, the Gudauskas brothers have made an indelible mark on surf culture in recent years. Known for their innate ability to channel the positive energy of pure stoke and share it with others, the boys are the most recent addition to the growing family of ambassadors for Electric.

Each with their own unique approach to life both in and out of the water, the Gudang’s diverse sense of style and purpose reflect the brand values of Electric.

“We love the vibe and the creative vision the brand is headed towards. We are huge fans of everyone on the surf team and couldn't be more honored to be apart of Electric." - Pat Gudauskas

"Electric compliments and reflects our open minded lifestyle, as we encounter new cultures traveling around the world." - Dane Gudauskas

"We feel great about the creative energy that Electric embodies. We look forward to developing new product and working closely with the amazing team." – Tanner Gudauskas

“I couldn’t be happier to have the Gboys be a part of the Electric brand. The boys round out our family with positive energy, diversity and local roots. Electric has always been a world class brand based in San Clemente, California and the Gboys are world class surfers from our home town…they are the perfect ambassadors of the California vibe to the world”, Eric Crane, Chief Commercial Officer.

Electric will work to support the boys in telling the ongoing stories of their adventures, as well as collaborate on upcoming product releases and add support for their work in local communities.

Electric is a global, premium, sport and lifestyle accessory brand rooted in southern California’s rich action sports, music, art and customization culture. Electric’s unrelenting approach to the elevation of style, quality and function in its products has earned the brand a renowned position. Today, Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through a primarily action sport and sporting good global retail network including the Americas, Europe, Japan, China and Australasia. Since 2011 Electric is part of PPR, a worldwide leading Luxury and Sport & Lifestyle group.