EMP: The Clymb Names Outdoor Industry Veteran Mike Steck Vice President of Marketing
January 23, 2013
The Clymb Names Outdoor Industry Veteran Mike Steck Vice President of Marketing
PORTLAND, ORE. (Jan. 21, 2013) -- The Clymb (www.theclymb.com), the outdoor industry’s fastest growing retailer, today named Mike Steck as vice president of marketing. With over 17 years of outdoor and sporting goods industry experience, Steck will be responsible for all marketing initiatives including overall communication, social media, public relations, and growing the Clymb’s member base and sales. His appointment is effective immediately.
“Mike‘s extensive brand building experience and deep understanding of the market landscape will play a key role in our evolution,” said Cec Annett, co-founder of The Clymb. “His forwardthinking, and passion for the outdoors make him the perfect fit for our innovative, fast-growing company.”
Most recently, Steck was global director of marketing for Wilson Sporting Goods, an Amer Sports company. At Wilson, he led the strategic brand development for Wilson Tennis, working with international teams and Wilson tour players.
Prior to Wilson, Steck served as senior director of marketing, service and sustainability for Yakima for over six years. Before Yakima, he was director of marketing at Watermark working with established paddlesports brands Dagger, Perception, Adventure Technology and Harmony.
“Joining the Clymb enables me to utilize my experience with a brand that is clearly resonating with consumers,” said Steck. “There is a reason that the Clymb has seen such fast growth since its launch in 2009. Not only does it connect outdoor enthusiasts with their favorite brands, it is committed to getting more people outdoors. This is my sweet spot. I look forward to being part of a the Clymb’s journey as it expands.”
An avid outdoor enthusiast, Mike spends his free time skiing, surfing the Oregon coast, mountain biking and running rapids as an experienced white water kayaker.
About The Clymb
For those who find their passion in the outdoors, The Clymb inspires human-powered adventure by delivering insider pricing on premium brands and experiences. The company was named one of Outside’s Best Places to Work in 2012, and is based in Portland, Oregon. It was founded in 2009 by a seasoned team of outdoor and sport industry veterans. For more information, visit: