B$Z: Distinct 2013.14 Style Trends Emerge from 2013 SIA Snow Show

Distinct 2013.14 Style Trends Emerge from 2013 SIA Snow Show
A digital library of style resources curated at the Show helps retailers and consumers prepare for the upcoming ski/ride season

WASHINGTON, DC (March 14, 2013) - The snow sports industry annually presents consumers with bold colors, prints and high-tech fabrics that also perform in the most demanding winter weather conditions. The aisles of the January's 2013 SIA Snow Show were filled with the best examples of these style elements translated into cutting-edge, functional style for the slopes, street, or après meet-ups.

The industry is better prepared to sell and consumers are better prepared to buy for the 2013.14 season with the style trend resources prepared by SnowSports Industries America (SIA). They identify the hottest and newest style trends in snow sports:

Snow Fashion & Trends Show
Next season's asymmetrical designs, diverse textures plus bursts of color were on display during the Snow Fashion & Trends Show at the SIA Snow Show. The night before the 2013 SIA Snow Show, in partnership with Ford, opened, there was a clear application of the "snow-to-street" concept with everything from outerwear to baselayers. Check out the video to relive the industry's night on the catwalk.

2013 SIA Snow Fashion & Trends Show Recap from SnowSports Industries America on Vimeo.

Stylesight, the official trends partner for the SIA Snow Show, punctuated each segment of the Fashion & Trends Show with illuminating trend videos summarizing next season's outlook for high fashion, kids, snowboard and tech ski.

"The Show's creative energy got us going on what colors and styles to start working on," said Holly Aguilera, buyer with Mt. Shasta Ski Park in McCloud, Calif.

Stylesight Megatrends for 2013.14
The Stylesight Activewear Team has created reference Trendboards that capture what the trend forecasters outlined in their Megatrends seminar at the Snow Show and saw on the Show floor. The recap highlights the overarching trends at SIA Snow Show for both the skiing and snowboarding markets, honing in on a directional perspective while spotlighting hardgoods, softgoods and key accessories. The 2013.14 season will see a lot of matte primary color, electric florals, fractals, dark and edgy inspiration, tech ready accessories, animal prints, backcountry inspiration, Native American and Southwest styles, and industry collaborations taking products to the next level. Stylesight Trendboards are now available online with examples from Snow Show exhibitors.

"The lifestyle aspect really is the most important thing at the end of the day, because it's the inspiration that keeps us coming back," said Jessica Kaplan, Stylesight active editor/team lead, in the seminar.

Brands in the snow sports industry pay attention to trend forecasters when planning their lines. "We look to Stylesight all the time," said Lauren Myatt, women's product manager for Obermeyer.

SIA Snow Show Dailies and The Guide
For even more details on new products from a variety of brands, check out the four 2013 SIA Snow Show Dailies online and The Guide published by TransWorld Business and SIA. The Guide covers new trends, current research and industry stories that specifically impact snowboarding while the Dailies offer a well-rounded cross section of specific style trends emerging from various brands that exhibited at the Snow Show. Also look for 2013.14 apparel trend stories in the coming months from SIA and the Snow Show Daily team.

Snowlink.com
Snowlink.com, SIA's consumer website, is full of examples and resources for finding the hottest on-snow styles. Snowlink's most popular page, Gear and Styles in the Snow, features a long list of style trends for the 2012.13 season, complete with videos from trend forecasters Stylesight to help consumers visualize their new look on the snow. Trends for the 2013.14 season will be released on Snowlink.com in late summer.

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