SNOW: K2 Sports Teams up with Industry Peers to Lead Efforts Against Climate Change
October 3, 2013
K2 Sports Teams up with Protect Our Winters and Industry Peers in Washington to Lead Efforts Against Climate Change
Press Release from K2 Sports
SEATTLE, Wash. (Oct. 3, 2013) – K2 Sports joined forces with Protect Our Winters (POW) and the Natural Resources Defense Council (NRDC), a group of high profile leaders and athletes in the outdoor and snowsports industries, for meetings with Washington officials this week to bring attention to the issue of climate change and its impact on the industry as a whole.
After a round of meetings with Senators from states known for winter sports, the group held a press conference outside the nation’s Capitol. Rep. Henry Waxman (D-Calif.), the ranking member of the House Energy and Commerce Committee which oversees issues such as climate change, hosted the group as they led a discussion on topics related to the shrinking of the world’s snowpack.
Matt O’Laughlin, senior engineer at K2 Skis, heads up the company’s Sustainability Team and was onsite in D.C. to show K2’s support for this cause. “We’ve been snow farmers for 50+ years,” said O’Laughlin. “The changing climate directly impacts the livelihood of our employees, athletes, retailers, the recreation of our customers and the health of our business,” he noted. “It should be apparent as we stand side by side with industry peers that this is a serious situation that affects all of us across the board.
In addition to the President’s Climate Action Plan, the group specifically advocated to support the United States Environmental Protection Agency’s proposed Carbon Pollution Standard released on September 20, 2013. While in Washington, the Protect Our Winters team and O’Laughlin brought their experiences from the mountains to the forefront in order to drive the battle against climate change. Among the many meetings, O’Laughlin was able to discuss the impacts happening in Washington State, where K2 Sports is headquartered, with Senator Patty Murray’s (D–Wash.) staff.
With 23 million winter sports enthusiasts, more than 212,000 jobs, $12.2 billion in annual revenue and $7 billion in salaries dependent on consistent winters, the winter sports industry has a significant interest in climate change and the state of the environment. For more information on the impacts of climate change on winter tourism click here.
About K2 Sports
K2 Sports, based in Seattle, Wash., has achieved unparalleled success through innovative product offerings, marketing programs and multiple brand acquisitions. The company operates 14 brands and is globally renowned for its non-traditional advertising, graphics and high performance products throughout its portfolio. With wholly owned subsidiaries in Canada, Central Europe, Japan, Korea and Scandinavia and distribution in more than 60 countries, K2 Sports continues to assert its position as a global leader across multiple categories of sporting goods. For more information, visit k2sports.com. K2 Sports is a part of Jarden Corporation (NYSE: JAH)