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EMP: Alternative Adds Scott Roslyn As Vice President of Direct Retail

November 18, 2013

Alternative Adds Scott Roslyn As Vice President of Direct Retail
Press Release from Alternative Apparel

LOS ANGELES, CA (November 18, 2013) – Alternative, the industry-leading fashion lifestyle brand best known for comfort, simplicity and its commitment to sustainability, appoints Scott Roslyn as the company’s new vice president of direct retail. Adding to a dynamic new executive staff, Roslyn will support the brand’s growing retail footprint by overseeing all direct channels including e-commerce and proprietary doors across North America. Roslyn will work from Alternative’s New York City office, reporting directly to President and Chief Merchandising Officer Erik Joule.

“Scott comes from an impressive background rooted in innovation and financial acumen that will help posture Alternative for our growth ahead,” commented Joule. “His intuition coupled with his background with brands both large and boutique is a great match for our path. We look forward to his contributions.”

Roslyn comes to Alternative from Redscout where he served as a senior strategist, leading brand strategy and digital initiatives for consumer and retail clients ranging from Mountain Dew and American Express to New Era and Quiksilver. Roslyn also has a history in retail finance, having served as a portfolio manager for Scotsman Capital. Like many on the Alternative team, Scott is a die-hard traveler and athlete – a marathoner, surfer and avid alpine enthusiast. He holds a BA from Dartmouth College and an MBA from Wharton. 

"I am energized to be joining such a talented group at Alternative and becoming part of a brand whose product and purpose align so closely with my core beliefs," said Roslyn. "This is a truly exciting time at Alternative and I am thrilled to help take the company to the next level through creating powerful experiences for our customers both digitally and in our stores."

About Alternative
Founded in 1995, Alternative is a fashion lifestyle brand best known for comfort, simplicity and our commitment to sustainability. Through innovative apparel design and involvement in purposeful causes, we aim to connect people, inspire creativity and catalyze change. Alternative’s design studio and flagship stores are in Los Angeles, California. Corporate headquarters are in Atlanta, Georgia. To learn more, visit