Back to News

SNOW: SIA Ski Market Overview Preps Industry for 14/15 Season

December 13, 2013

SIA Ski Market Overview Preps Industry for 14/15 Season
Press Release from

Washington, DC (December 12, 2013) -- SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has published ski-specific resources to prepare buyers for the decisions they’ll have to make at the SIA Snow Show, January 30-February 2, 2014 and the On-Snow Demo/Ski-Ride Fest at Copper Mountain Resort (Feb. 3-4).

The SIA Snow Show represents 98.5 percent of the Alpine supplier market and 99.7 percent of the AT/telemark market. More than 99 percent of the supplier market share is represented at the SIA Show for Alpine, freeski and backcountry hardgoods, softgoods and accessories. With nearly 1,500 models of skis on the market, more than 300 of which are for youth, 1 in 5 skiers exploring backcountry terrain and freeski sales and participation on the rise, it is a big job for buyers to know they’re getting the right skis for their shops. The SIA Snow Show is the only opportunity to see the complete ski lines for next season in one place and at one time.             

SIA Snow Show. The Importance of the Trade Show. from SnowSports Industries America on Vimeo.

“The Snow Show is the only time when the entire North American Winter Sports community gathers in one place,” said Tim Petrick, SIA board chairman and president of global marketing, sales, sales at K2 Sports. “For retailers, it is the best chance to select the product assortments that will make their business a success. For suppliers, it is a chance to meet with 80+ percent of the total purchasing power of the North American wintersports market. The Snow Show is a hugely efficient sales event and to have it occur in Denver, Colorado – a city that truly welcomes us each year that is an easy distance from some of the best skiing in the world – is pretty fantastic.”   

SIA’s videos set the stage for the state of the ski category by strategically examining the category’s past and future. The recently released Alpine State of the Industry video with the most current data from SIA Research gives buyers a comprehensive understanding of what North America’s 8 million+ skiers bought last season and summarizes data-supported trends. Armed with an understanding of seasons past, the SIA Snow Show video helps buyers get the most out of the product launches, relationships and educational opportunities at the Show.   

“We attend the Show to get a head start on our preparations for the coming season,” said Todd Atkinson of Buchika’s Ski & Bike in Salem, NH. “The Show affords us the ability to gather all the information we need to begin the buying journey. It also allows us to converse with fellow retailers whom we normally would not be in contact with. Our contemporaries can be a valuable pool of knowledge for trends and success stories.”

The Curated View of Ski provided on is also a helpful overview of the national and regional category trends going into the SIA Snow Show, with a visual overview of what’s selling and what you need to know about the average snow sports participant.

It also helps buyers dial into Show features that will expand their understanding of the category:

  • Backcountry Experience exhibit
  • Awards
  • Ski-specific seminars
  • Rental World/Backshop and Uniform Gallery
  • On-Snow Demo ski events like the Uphill/Downhill Challenge

The annual SIA Snow Show is where influential and visionary snow sports brands connect with leading retailers, resorts and media to unveil their latest innovations, exchange ideas and build relationships that shape the industry.

Member-owned, industry-inspired and dedicated exclusively to snow sports, the 2014 SIA Snow Show is scheduled for January 30-February 2, 2014 at the Colorado Convention Center in Denver, Colorado followed by the On-Snow Demo/Ski-Ride Fest at Colorado’s Copper Mountain Resort from February 3-4, 2014. For more information, updates, registration for the 2014 SIA Snow Show, visit

For 24/7 updates on all things 2014 Snow Show, check back on and SIA’s Latest and follow SIA on Twitter and Facebook. We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA14 and #SIA14Demo to join the conversation.

Connect, Recharge, Socialize at BlueBird Social Zone During #SIA14

Washington, DC (December 13, 2013) -- During the 2014 SIA Snow Show scheduled for Jan. 30 – Feb. 2 at Denver’s Colorado Convention Center, the BlueBird Social Zone will cater to the ever-expanding world of social media. Sponsored by TransWorld Business, the BlueBird Social Zone will be THE place to connect, recharge, socialize and post live from #SIA14.

“The BlueBird Social Zone evolves each year, just as the world of social media environment does. This year we have a fantastic line-up of speakers who will provide valuable insight for expanding social media programs,” commented Maggie Bitter, SIA’s associate director events & education.

“I'm very digitally focused and that aspect is constantly changing or evolving, so your plans have to as well. The opportunity to get the insight of others within the same community is awesome,” commented Jeremy Olsen, RPZN & PWDER ROOM, social media specialist.

Playing host to a variety of educational opportunities, the BlueBird Social Zone’s seminar topics will include brand building through social media, digital story telling, Facebook tactics and more.  A sampling of seminars appears below and will expand in the weeks ahead -- check for updates in the BlueBird Social Zone section of the Snow Show website, download the SIA Snow Show App and follow #SIA14. Find the full list of seminars and clinics happening throughout Snow Show at

Thursday, January 30 
10:30A   Digital Marketing 101: How To Use Digital Marketing To Drive Your Business, Presented by Dan Smink and Dan Stratford, C1 Partners 
Noon   Outdoor Brands & Loyal Consumers: Five critical social strategies to establish brand loyalty in 2014, Presented by Amanda Moore, IMRE
1:30P   Social Media Marketing & Promotions for the Snow Sports Industry, Presented by Jim Risner, Votigo
3P   The Collision and Balance of Manufacturers & Retailers in a Direct Sales World, Presented by John Burton 

Friday, January 31 
9A   Facebook Marketing Tactics for 2014, Presented by Lynn Switanowski-Barrett, Presented by Sean Roylance, Merchant 
10:30A   Advanced Digital Marketing: How To Google Adwords to Drive Your Business, Presented by Dan Smink & Dan Stratford, C1 Partners
Noon   Your Customers Know More About Your Business Than You Do (When It Comes To Social Media), Presented by Lynn Switanowski-Barrett, CBCG
3P   “Blogger Recharge” – credentialed media are invited to stop by the lounge and recharge their batteries and refuel themselves to push through till happy hour and evening events.

Saturday, February 1 
9A   Building Brands in a Digital World: Content. Engage. Measure, Presented by Bill Cutting
10:30A   Inspiration Through Digital Storytelling, Presented by: Jeff Werkheiser

For 24/7 updates on all things 2014 Snow Show, check back on and SIA’s Latest and follow SIA on Twitter and Facebook. We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA14 and #SIA14Demo to join the conversation.

About SIA
Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at