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EMP: Alpha Industries Names Sarah Norcross Director of Merchandise Planning

September 15, 2014

Alpha Industries Names Sarah Norcross Director of Merchandise Planning

Heritage military outerwear brand Alpha Industries is pleased to announce the appointment of Sarah Norcross Lehman as Director of Merchandise Planning. Lehman joins a dynamic team within the Washington, D.C.-based brand and will support the brand’s overall merchandising vision starting with Fall 2015. Based in the D.C. metro area, Lehman will report directly to Chief Executive Officer Mike Cirker.
“Sarah comes to us with a wealth of experience from a large global brand”, says CEO Mike Cirker of Lehman in her newly created position, “I am excited to have her on-board and see how she enhances our product from design to production as we enter a new era in the company’s history.”
Lehman comes to Alpha Industries from Levi Strauss & Co., where she held the position of Senior Merchandise Planning Manager, Levi’s Men’s, Omni-Channel retailers. At Levi’s, she managed a cross-functional team to grow revenue and margin for the company’s men’s jeans, representing 16 million units in annual shipments across omni-channel retailers at the boutique, specialty and department store levels. Prior to her tenure at Levi’s, Lehman held positions at Pottery Barn, Gap, Inc., Britches Great Outdoors and Federated Department Stores.
“I am thrilled to join Alpha Industries. This is a great company and team with a big opportunity to appeal to an even broader consumer base,” says Lehman of her appointment.
About Alpha Industries
Born of purpose in 1959, Alpha Industries is a global enterprise dedicated to manufacturing and selling military inspired outerwear at the highest quality level.  Over 50 years ago, the U.S. Department of Defense awarded Alpha Industries its first contract to produce military jackets and outerwear. The core military product eventually gave way to a lifestyle/fashion department dedicated to keeping Alpha Industries on the forefront of military style. With its eye on quality that will meet military standards, Alpha Industries continues to bring their American heritage to enthusiasts worldwide. For more information, visit