B$Z: Blundstone Presents its 2015 Fall Footwear Collection
December 22, 2014
Blundstone, the original Chelsea boot brand since 1870 from Tasmania, Australia is launching its largest new product offering including the first ever women’s specific boot. Unveiling its 2015 collection, Blundstone is expanding on its authentic, iconic style with three new series, the Suede Original Series, the Lace-Up Original Series and the brand’s inaugural Ladies’ Original Series.
“We’re thrilled to debut this range and present even more options of the comfortable and quality boots our customers have come to expect,” says International Sales Executive, Andrew Ross. “This collection is particularly exciting with the introduction of the Ladies’ Original Series which includes our first women-specific offering. We know women love our iconic styles and this new offering brings a silhouette which is more tapered with a feminine shape and fit.”
The Suede Original Series, the Lace-Up Original Series and the Ladies’ Original Series are set to enhance the range of rugged, individualistic and authentic Blundstone boots. With a unique reputation for being built tougher than they need to be, Blundstone’s newest additions are lightweight and durable with a steel shank, removable footbed, and
Supporting the tremendous growth momentum in the U.S., Blundstone will launch its new website in 2015. Blundstone.com will feature an ecommerce function where users can browse the entire Blundstone product range, a store locator for users who want to find an authorized Blundstone retailer in their region, along with the debut of the brand’s new ‘Lifetime Guarantee Upgrade’, applicable to all Blundstone boots purchased in the United States.
Blundstone’s 2015 collection will be previewed at Outdoor Retailer, January 21-24th, 2015 (booth # 32156) and FN Platform, February 17-19th, 2015.
Series additions to the 2015 collection include:
SUEDE ORIGINAL SERIES: licensed trademarks of Rogers Corporation)
LADIES’ ORIGINAL SERIES: Blundstone introduces the Ladies’ Original Series in premium leather. Lightweight and durable, features include a steel shank, removable footbed, leather lining, and a TPU/PU combo.
LACE-UP ORIGINAL SERIES:
These new styles will be available at national retailers in August 2015.