Back to News

EVENT: 20 of America's Longest-Standing Surf Shops to be Honored with 2015 SIMA Surf Shop Gold Wave

January 22, 2015

Twenty of the nation’s longest-standing surf shops will be honored for their longevity, impact on surf culture and dedication to helping build surfing into the vibrant industry and community it is today. The Surf Industry Manufacturers Association (SIMA) will honor this special group of surf specialty retail pioneers with the 2015 SIMA Surf Shop Gold Wave Award, celebrating the milestone of being in business for 50 or more consecutive years. The Gold Wave Awards will be presented by surf legend Shaun Tomson during this year’s SIMA Image Awards ceremony on Thursday, February 12, 2015, at the City National Grove of Anaheim, Calif.

“To honor surfing’s rich heritage in this way is exciting and important to the industry,” said Doug Palladini, SIMA President and Vans’ VP/GM North America. “These surf shops are instrumental in building the beach culture we love so much, the foundation of surf lifestyle since the 1950s and 60s. A surf shop is very influential to its local surf community – the hub of the local surf community in most cases – and these shops are legendary.”

The inaugural Gold Wave Awards will be presented to the following specialty surf retail stores that have been in business for 50 or more consecutive years:

Inaugural SIMA Surf Shop Gold Wave Award Recipients
Shop Name                         Original Location             Year Established

Atlantic Beach Surf Shop      Atlantic Beach, N.C.        1964
Bert’s Surf Shop                   Kinston, N.C.                  1965
Bunger Surf                          Copaigue, N.Y.                1962
Dive N’ Surf                          Redondo Beach, Calif.     1956
Froghouse                           Newport Beach, Calif.       1962
Hansen Surfboards               Cardiff, Calif.                    1961
Harbour Surfboards               Seal Beach, Calif.            1962
Haut Surfboards                   Santa Cruz, Calif.             1965
Heritage Surf Shop               Sea Isle City, N.J.            1964
Hobie                                   Dana Point, Calif.            1954
Jack’s Surfboards                 Huntington Beach, Calif.   1957
Katin                                   Huntington Beach, Calif.   1954
McKevlin’s Surf Shop            Folly Beach, S.C.            1965
O’Neill Surf Shop                  San Francisco, Calif.        1952
Ron Jon’s                             Shipbottom, N.J.             1961
Surf ‘n Wear’s Beach House Summerland, Calif.           1963
Surf n Sea                           Haleiwa, HI                      1965
Surfers Supplies                   Ocean City, N.J.              1962
Val Surf North                       Hollywood, Calif.              1962
West Coast Surf Shop          Holmes Beach, Fla.          1964

“To be in business for 50 or more consecutive years is a tremendous milestone, and it is SIMA’s honor to be able to thank these shops for their dedication to surfing for half a century,” continued Palladini. “SIMA felt the Gold Wave award was a fitting name to recognize the golden anniversary of these inspiring retailers, and we look forward to continuing these awards as more and more of the shops in our industry reach the 50 consecutive year mark.”

Tickets are now on sale for SIMA Image Awards ceremony where the Gold Wave Award honorees will also be recognized.The event will take place Thursday, February 12, 2015, at the City National Grove of Anaheim, Calif., with doors opening at 7:30 P.M. Tickets are sold on a first-come, first-served basis. For more information or to purchase tickets, please visit For questions, please contact SIMA Event Manager, Kelly Keenan, at or 949.366.1164 x3