Eagle Creek Partners With packH2O to Launch World Water Month Campaign
March 1, 2016
For Every piece of luggage, duffel, or travel pack purchased on EagleCreek.com during the month of March, a water backpack will be donated to a family in need.
Today, packH2O and Eagle Creek are launching a campaign to help make water more accessible for families in water stressed regions throughout the world. During the month of March, for every piece of luggage purchased on EagleCreek.com, a packH2O water backpack will be donated to a family in need.
March 22, 2016 is World Water Day, and is recognized by the United Nations and many international organizations as a time to focus attention on the importance of safe water and advocates for the sustainable management of freshwater resources. Partnering throughout all of March, Eagle Creek and packH20 are joining the fight to make water more easily accessible for people throughout the world.
“Eagle Creek is known not only for our innovative design and long-lasting travel gear, but also for our commitment to our global community. This month, we invite our consumers to join us. For every piece of luggage purchased on eaglecreek.com, travelers will not only get kick-ass luggage, but will help people who are forced to walk miles every day for safe drinking water,” said Lisa Buco, Director of Marketing at Eagle Creek. “We’re excited to give our network of travelers the opportunity to make a difference in places they might yet travel to.”
Up to 2.4 billion people live in water-stressed areas, and UNICEF estimates that women and children in developing nations spend 200 million hours collecting water daily, often from distant sources. People in these communities typically carry water from source to home in discarded jerry cans and buckets that were originally used to contain lubricants, agrichemicals or fuel oils. Contaminating water during transport often leads to the spread of waterborne illness. In order to address this problem, the packH2O water backpack was developed to ease the human burden of transporting water, and help to eradicate waterborne illness through solar disinfection technology that allows the packH2O liners to be sanitized in the sun.
“To date, over 200,000 packH2O water backpacks have been distributed in 40 countries, positively impacting an estimated 1 million lives. However, this is just a drop in the bucket when considering how many people live in water stressed regions,” said Kelsey Langdale, executive director of packH2O. “This campaign is a great way to raise awareness and to touch more communities. We’re appreciative of Eagle Creek’s commitment during the Month of March, and we’re excited to help more families access and transport safe water.”
To help support Eagle Creek’s effort to make safe water transportation more accessible to families in need, visit www.eaglecreek.com.