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July 21, 2016
Chamois Butt’r, the
ultimate skin lubricant and chamois cream developed to improve skin comfort,
and GU Energy Labs, maker of performance-tested
nutrition products, invite you for an early morning bike ride or run during
Outdoor Retailer Summer Market in Salt Lake City. These rides and runs will
take place August 3, 4 and 5 at 6:30 a.m., meeting at the southwest corner of
600 South and Main Street.
“Every time I’ve
attended Outdoor Retailer, I’ve had a tradition of riding Emigration Canyon
prior to show hours. There’s nothing better than starting your day with some
exercise,” said Tony Stanislav, Sales and Marketing Manager at Paceline
Products, Inc. “Since this is the first year Chamois Butt’r has exhibited at
Outdoor Retailer, we thought we would formalize these rides a bit and encourage
others to join us for an early morning sweat before the show floor opens each
morning. We are adding a group run to highlight the launch of our new GoStik
product, which expands our product offering to other activities beyond
“We’re very excited
to partner with Chamois Butt’r and encourage Outdoor Retailer attendees to get
outside during the show. We also look forward to sharing our newest products,
the Energy Stroopwafel and Roctane Energy Drink: Summit Tea with these
dedicated early risers. Salt Lake City offers spectacular running and riding
and we hope by helping to get outdoor athletes off to a great start each
morning we can contribute to an even more successful week,” said Adam
Chamberlain, Vice President of Marketing at GU Energy Labs.
Runners and riders
interested in participating should meet at the parking lot, caddy-corner to the
Grand America hotel. These easy-moderate pace rides will head up Emigration
Canyon each morning and the runs will be a mix of road and trail around Salt
Lake City. Participants can look forward to being led on these rides and runs
by local ride and run club members, other outdoor industry professionals and
professional athletes including “The Queen of Pain” Rebecca Rusch, known for
her record-setting victories at ultra endurance bike races, world titles in
whitewater rafting, adventure racing and cross country skiing, as well as
professional triathlete and coach, Ali Black. Bikes are not provided so
please bring your own or rent from a local shop in advance. Please arrive by
6:15 a.m. to sign in and complete a waiver.
Following the ride
or run, a light breakfast will be provided consisting of buttery croissants,
bulletproof coffee (with grass-fed butter to add) and samples of GU Energy
Labs’ new Energy Stroopwafels.
There will be daily
raffle giveaways, courtesy of Garmin, to win Forerunner 920XT units. Those
interested in the giveaway, but unable to participate in the rides or runs are
welcome to enter via the below RSVP link. The winner of this giveaway will be
notified on Monday, August 8.
To learn more and
RSVP for a ride or run, please head to the event-landing page: http://chamoisbuttr.com/rsvp/.
Any questions, please reach out to Alexa at email@example.com.
Chamois Butt’r® was
developed in 1988 via collaboration between physical therapist and avid cyclist
Steve Mathews and an experienced and passionate group of pro cyclists,
physicians and chemists. In the years since its launch Chamois Butt’r has
evolved from an individual product into a full suite of offerings developed to
suit the individual preferences of a wide range of athletes, disciplines and
conditions. The Chamois Butt’r line is featured on the shelves of most U.S.
bicycle retailers and also distributed internationally. For more, please visit: chamoisbuttr.com
GU Energy LabsGU Energy Gel, the
original energy gel, was developed in 1993 in Berkeley, California. To
this day, GU remains the market share leader by a margin of more than two to
one, and is still the premium gel available to endurance athletes. GU Roctane,
Chomps and Brew are designed to provide athletes with scientifically based,
performance-tested nutrition. For more information about GU, log ontohttp://www.GUenergy.com.