Historic Internet Expansion Reaches Powersports Industry with Launch of .Motorcycles Domain Names
August 19, 2016
Norfolk, VA – August 18, 2016 – Dominion Registries, a division of Dominion Enterprises, has announced that the .Motorcycles top-level domain (TLD) will open for General Availability on August 18, 2016. .Motorcycles domain names are exclusively available to entities in the powersports industry, providing better naming options and more defining web addresses to accelerate their online presence.
.Motorcycles domain names are part of ICANN’s (Internet Corporation for Assigned Names and Numbers) historic expansion of the domain name system, the Generic Top-Level Domain Program (gTLD). As part of this program, new top-level domains such as .Motorcycles are held to higher standards compared to the legacy top-level domains such as .com and .net. For example, all new gTLDs are required to have certain mechanisms in place to protect trademark holders, something not required in legacy domains.
The .Motorcycles registry goes above and beyond the standard requirements set by ICANN. The registry validates each applicant before releasing a domain name to ensure the applicant is from an eligible category of the powersports industry. This validation gives consumers confidence that any website ending in .Motorcycles will contain relevant content from a legitimate powersports entity. In addition, the registry constantly monitors all .Motorcycles websites in order to proactively mitigate any fraudulent activity.
The launch of the .Motorcycles domain space is a historic event for the powersports industry. Never before has that community had a domain name extension exclusively for its own use. “We see great potential and value in having a safe and secure online space that provides relevant, industry-related content,” said Jim Schrand, director of corporate strategy for Dominion Enterprises. “We’re proud of the quality measures we have in place to bring a higher standard to the online space for the powersports industry. These measures ensure the content is relevant to powersports and that all .Motorcycles websites are a safe place to conduct business and engage in online transactions.”
General Availability begins August 18th at all .Motorcycles accredited registrars, and registration is first come, first served. You can find the complete list of registrars athttp://www.domains.motorcycles. You can also find the list of eligible registrant categories on the Dominion Registries website.
For more information or questions concerning .Motorcycles domain names, visithttp://www.domains.motorcycles to learn more.
About Dominion Enterprises
Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals. Our widely recognized B2C web and mobile portals, including ForRent.com, Homes.com, CycleTrader.com and BoatTrader.com, generate nearly 30 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships. Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, across the U.S., and internationally.
About Dominion Registries
Dominion Registries, a division of Dominion Enterprises, is the operator of the new top-level domain namespace for .Autos, .Boats, .Homes, .Motorcycles and .Yachts. Dominion Registries provides industry-validated, defining website addresses to the automotive, marine, powersports and residential real estate communities. Working in partnership with the industries they serve, Dominion’s new domain name extensions deliver industry-specific internet content channels that are safe and secure for both businesses operating websites and consumers who seek relevant content to make important purchasing decisions. For more information, visithttp://www.DominionRegistries.com. You can also learn more about the .Motorcycles domain extension on http://www.Domains.Motorcycles and follow .Motorcycles on Twitter.
Source: Dominion Enterprises