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XTreme Video Continues Heavy Global Expansion Into the United States' Very Own Entertainment Capital of the World- Los Angeles, CA

October 18, 2016

XTreme Video, the leading Multi-Platform Network (MPN) for action sports athletes and creators with over 200 million views each month and more than 50 million social followers, announces today that Ben Lister joins the company as the Chief Operating Officer.

Additionally, XTreme Video is proud to announce at MIPCOM 2016, their first office in the burgeoning tech hub of Playa Vista, in Los Angeles California. Inhabited by film studios, TV Channels and leading media companies like YouTube and Facebook, the office will be led by Ben and is situated in the centre of today’s global, digital video and entertainment capital.

Gregg Bywalski, XTreme Video’s CEO said, “Ben’s extensive wealth of experience and knowledge within the TV and content production industry has already made him a key addition to the XTreme Video family. We’re thrilled that he’s joined the team. We’re confident that he’ll lead our US expansion successfully. We’re stoked that we were able to find someone of Ben’s caliber to fulfill this role.”

After building a strong presence in Europe, the Middle East and Asia with offices in Biarritz, Dubai, London, Paris, Hong Kong and Shenzhen, XTreme Video is focusing on building its North American team, where it represents many of the top US category creators and brand clients.

Ben joins XTreme Video to continue to grow the company in North America. Ben comments “I’m excited to start a new challenge with XTreme Video and look forward to working with the established team to further develop their already extensive product and service suite for athletes, platforms and brands as well as their on-going TV production projects for international broadcasting partners. I’m fortunate to be joining such a well respected company that prides itself on being a category leader in the action sports industry.”

Ben has 17 years of experience working with a range of companies in the Technology, Media, and Telecom (TMT) sector. Ben focuses on managing teams, growing revenue and driving new business initiatives and partnerships across multiple platforms including YouTube, Facebook and Twitter. During his previous role as Chief Operating Officer at Brave Bison (formerly Rightster) he led international expansion, talent management, technology and media. He began his career in London based digital leadership roles at Warner Music Group, MTV Network, Channel 4 and Base79.


XTreme Video is the number one Multi-Platform Network for extreme creators. Since 1994, XTreme Video has been the home of extreme creators capturing and documenting the culture, locations and stories of extreme activities. At XTreme Video, creators are filmmakers, photographers, athletes and artists who create amazing content. XTreme Video discovers, develops, supports and inspires independent creators and connects them to brands and audiences. XTreme Video delivers programming that inspires and spreads the stoke, and builds and programs channels to showcase these creators. We empower creators and visionaries to reach their audience and customers. Follow XTreme Video on YouTube, Facebook, Instagram, Twitter. Visit to learn more.\