Oakley and Big Bear Mountain Resort Two-Year Partnership
December 2, 2016
Oakley and Big Bear Mountain Resort announced a new two-season partnership, making Oakley the official eyewear and goggle brand of the year-round destination for snow sports and mountain biking that includes Bear Mountain and Snow Summit. The announcement comes on the heels of a partnership between Oakley and Mammoth Mountain, bringing all four mountains in the Mammoth Resorts family together with Oakley.
The collaboration between the two brands rooted in action sports will begin immediately and be sustained throughout the year to touch on every aspect of the mountain experience.
“We are excited to extend our partnership with the Mammoth Resorts team and bring the Oakley active lifestyle and product line-up to the vibrant and diverse action sports community of Big Bear Mountain Resort,” said Cuan Petersen, Oakley’s VP of Global Sports Marketing. “This partnership will be another way Oakley can showcase its product innovations and technologies against a year-round training destination that inspires performance.”
The partnership will create performance driven and inspiring experiences for consumers, athletes and Big Bear Mountain Resort employees, including the creation of co-branded content with Oakley and Big Bear athletes, outfitting Big Bear Mountain Resort terrain park employees in Oakley and offering Oakley performance goggles and eyewear at all Bear Mountain and Snow Summit retail shops. Additional details about the partnership will be released throughout the year.
“We are excited to expand our year-round partnership with Oakley – a true iconic sports performance brand” said Erik Forsell, Chief Marketing Officer, Mammoth Resorts. “With its proximity to the Los Angeles and San Diego markets, Big Bear Mountain Resort has a unique value proposition when it comes to brand partnerships and we’re stoked to continue exploring those opportunities with Oakley.”
Oakley eyewear and goggles are equipped with Prizm™ lenses, a revolutionary technology from Oakley that dramatically enhances detail to improve performance by providing ultra-precise color tuning. The lenses are designed for specific environments, including snow, golf, trail and road, to reveal details that would typically be missed by the naked eye.