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Former Spy Optic CEO Michael Marckx and Wahoo’s Fish Taco Founder Wing Lam Join Surf Shop Box  

January 24, 2017

Surf Shop Box, the first surf apparel and accessories subscription box, today announced that Former Spy Optic CEO Michael Marckx and Wahoo’s Founder Wing Lam have joined the company. Marckx joins as COO and Lam as a member of the Board of Advisors.  

Wing Lam and Michael Marckx join an impressive list of investors and advisors joining the fast-rising startup. Founded by renowned waterman, Mark Healey and seasoned tech entrepreneur, Kevin Tighe, Surf Shop Box’s leadership includes Hurley Co-Founder Joe Knoernschild, Oprah Winfrey Network President Erik Logan, Service Concept International Founder Chuck Trout, and Beaar Company Founder Bron Heussenstamm (whose family founded the famed Newport Surf & Sport surf shop).  

Michael Marckx states, “Surf Shop Box is a great concept with a disruptive business model for surf that has worked incredibly well in other arenas. We open the doors for brands to more intimately connect with their customers while moving inventory in the process. It’s a win-win for all.”

Wing Lam explains, “I’ve been working in and around surf for a long time. I feel that Surf Shop Box, as the first subscription surf shop, will entrench itself as a huge part of the future of this industry.”

Founder Kevin Tighe elaborates, “It’s truly incredible to have such heralded action sports executives as part of the Surf Shop Box team. They will play instrumental roles in helping us achieve our goal of becoming the largest direct-to-consumer retailer of action sports apparel and accessories.”

For more information and to join, please visit

About Surf Shop Box

Co-founded by renowned waterman Mark Healey, Surf Shop Box is the first subscription Surf Shop. Every month, Surf Shop Box delivers a curated box of surf apparel and accessories directly to members’ doorsteps. Members pay $49 and receive over $100 dollar’s worth of premium apparel.  No lines, no hassles, stoke guaranteed. As a member of 1% For The Planet, Surf Shop Box works with select non-profits to remove waste and protect oceans and beaches.