Eagle Creek and PackH2O Launch World Water Month Campaign
March 1, 2017
Today, Eagle Creek launched the “Buy a Bag, Change a Life” campaign to help make safe water more accessible for families in water stressed regions throughout the world. During the month of March, for every luggage, duffel, or travel pack item purchased on eaglecreek.com, Eagle Creek will purchase a packH2O water backpack to assist those who don’t have access to safe water.
World Water Day falls on Tuesday, March 22, 2017 and is recognized by the United Nations and many international organizations as a day to focus attention on the importance of safe water and advocate for the sustainable management of freshwater resources. By launching this campaign through the month of March, Eagle Creek is joining the fight to make water more easily accessible for people around the world.
“Eagle Creek is known not only for our innovative design and long-lasting travel gear, but also for our commitment to our global community. This month, we invite our consumers to join us. For every piece of luggage purchased on eaglecreek.com, travelers will not only get durable gear that can tackle any adventure, but they will also be a part of improving access to safe drinking water,” said Roger Spatz, President of Eagle Creek.
Up to 2.4 billion people live in water-stressed areas, and UNICEF estimates that women and children in developing nations spend 200 million hours collecting water daily, often from distant sources. People in these communities typically carry water from source to home in discarded jerry cans and buckets that were originally used to contain lubricants, agrichemicals or fuel oils. Contaminating water during transport often leads to the spread of waterborne illness. In order to address this problem, the packH2O water backpack was developed to ease the human burden of transporting water, and help to eradicate waterborne illness through solar disinfection technology that allows the packH2O liners to be sanitized in the sun.
“To date, 225,000 packH2O water backpacks have been distributed in 42 countries, positively impacting an estimated 1,100,000 million lives. However, this is just a drop in the bucket when considering how many people live in water stressed regions,” said Tony Somers, whose company, Impact Economics manages the packH2O initiative. “This campaign is a great way to raise awareness and to touch more communities. We’re appreciative of Eagle Creek’s commitment and we’re excited to help more families with a safe water solution that improves the lives of users around the world.
To help support Eagle Creek’s effort to make safe water transportation more accessible to families in need, visit www.eaglecreek.com.
ABOUT IMPACT ECONOMICS & packH2O
Established in 2012, Impact Economics is a US based social enterprise headquartered in Columbus, Ohio. Impact Economics is the global master distributor and program manager for the packH2O brand. To date, 225,000 packH2O packs have been distributed around the world. In Kenya and since 2013, over 25,000 packs have been deployed by Partners for Care who will be facilitating the deployment, education, and socialization of the packH2O water backpacks associated with the Eagle Creek, March 2017 campaign. Other NGO’s who have supported packH2O efforts in the past include Special Olympics, Habitat for Humanity International, CxCatalyts and Operation Blessing International. For more information about packH2O, visit http://www.packh2o.com and follow us on twitter and Facebook.
ABOUT EAGLE CREEK
Eagle Creek is a leading travel outfitter, providing smart, innovative and durable luggage, travel bags and accessories. Founded in 1975, California-based Eagle Creek invented the adventure travel gear category, introduced the industry’s first convertible backpack on wheels, established the first complete travel solution system and is revolutionizing the way travelers pack with its Pack-It™ Folders, Cubes, Sacs and Toiletry Kits. Visit www.eaglecreek.com for more information.