Zenbivy Teams-Up with Verde Brand Communications for Integrated PR, Social Media, and Crowdfunding Partnership
March 15, 2017
Zenbivy, an innovative, outdoor-inspired start-up company where minimalism and comfort intersect, has partnered with leading active lifestyle, integrated communications agency Verde Brand Communications for PR, social media management, and crowdfunding services.
Zenbivy is disrupting the conventional way of sleeping outdoors with its new Zenbivy Bed that brings you freestyle sleeping – a revolutionary system that meshes comfort, freedom of movement, and high-quality materials to deliver the experience of a good night’s sleep at home. Founded by seasoned product innovator and industry veteran, Michael Glavin, Zenbivy will launch its crowdfunding campaign for the Zenbivy Bed on Kickstarter this spring.
“Our design goal is to combine the warmth of a mummy bag with the comfort of your bed at home. By design, mummy bags restrict your movement which can reduce your quality of sleep. The Zenbivy Bed allows for free movement like your bed at home, while maintaining thermal efficiency,” said Glavin, who has led teams at Sierra Designs, GSI, and MSR that have won 11 BACKPACKER Magazine Editors’ Choice Awards. “Because it’s as warm and light as a mummy, you can sleep comfortably anywhere – from couch-surfing to the deepest backcountry. And, when you know you have a warm, comfortable spot to spend the night, it inspires you to do more during the day.”
The Zenbivy Bed is a game-changer in the sleeping bag market. Say goodbye to restrictive mummy bags. Designed on the foundation of comfort, the Zenbivy Bed moves with you when you want to move and eliminates the chance for any draft between baffles with its innovative overlapping construction.
The two-piece design features a unique comforter that lies on top of a fitted-sheet and zips into place on top, rather than on the edges – freeing the quilt to spread out or wrap snugly around you without restriction. So, regardless if you sleep on you stomach, back, or side, the Zenbivy Bed lets you move naturally and effortlessly for a better sleep experience during your adventures – from under the stars in the backcountry to car camping and family road trips. The Zenbivy Bed features 700 fill- down, a temperature rating of 30-degrees, a shoulder girth of up to 76 inches, and weighs 2.4 lbs.
With 20 staff, offices in Jackson, Wyo., and Boulder and Durango, Colo., and more than 16 years of authentic, results-driven brand communications experience in the outdoor, active lifestyle, cycling, snowsports, and health & wellness markets, Verde will lead all facets ?of PR, social media, and crowdfunding management for Zenbivy. Over the last three years, Verde’s team of crowdfunding marketing and PR experts have helped entrepreneurs and startups raise more than $1.4 million in funding through strategic and creative campaigns to favorably position brands to take the lead in their industries.
“We’re excited to partner with Glavin and his team through our integrated communications and crowdfunding services to help launch and bring awareness to a product that is breaking new ground in the sleeping bag market and outdoor industry,” said Kristin Carpenter-Ogden, CEO and Founder at Verde.
Stay up-to-date on all the latest news about Zenbivy and the Kickstarter launch by visiting: Zenbivy.com.
The intersection of comfort and minimalism, Zenbivy is a peaceful rebellion against traditional outdoor gear, designed to get you outdoors more often, and with less burden. The innovative, outdoor-inspired start-up’s original product – the Zenbivy Bed – bucks the status quo of sleeping bags. A two-piece design that is constructed to move with you, the Zenbivy Bed delivers ultimate warmth and an at-home-like sleep experience while you're enjoying the outdoors. For more info about Zenbivy, please visit: Zenbivy.com.
About Verde Brand Communications
With offices in Jackson, Wyo., Boulder and Durango, Colo., Verde Brand Communications exists to bring expansion to our clients and inspiration to the outdoor active lifestyle consumer. Verde is a full-service brand communications firm offering services in traditional and digital public relations, brand strategy, marketing, paid media, crowdfunding, and consulting. Verde serves clients in the outdoor, cycling, snowsports, endurance, travel, active lifestyle, and consumer electronics markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more, please visit: verdepr.com.