Yuba Bicycles Hires Terra PR For US Media Relations
March 29, 2017
Yuba Bicycles, maker of exceptional electric and pedal powered cargo bikes, has tapped Terra Public Relations to spearhead their public relations strategy in North America.
Mastermind Ben Sarrazin founded Yuba Bicycles to design and build kick-ass, sturdy bikes that are as useful as they are good-looking. Not only do they promote a healthy and fun lifestyle, but they enhance the lives of those who use them, whether for family fun, necessary transportation or even commerce creation.
“We’re excited to work with Terra,” said Benjamin Sarrazin, Founder and CEO of Yuba Bicycles. “Their background in reaching mainstream and healthy lifestyle outlets and audiences is what the Yuba brand needs. You won’t find Yuba ruling the World Mountain Bike Championships, but you will find our bikes on streets, paths and dirt roads around the world. The more people out doing errands on Yuba bikes, the less cars on the road and more parking spaces open for everyone else.”
“We’re a huge fan of the Yuba brand and cargo bike category,” said Alli Noland, Director Everything at Terra PR. “The style, quality and ease of use makes Yuba the ideal choice for everyday use, and possibly the best method ever invented to transport sloshies back to the office on Friday afternoons.”
From transporting kegs to kids, Yuba Bicycles is a leader and innovator within the cargo bike space, creating stylish cargo bikes that are transforming the urban cycling market in America. Yuba focuses on creating systems that make it easy and affordable to transport gear, kids and goods, in both pedal and electric-assist cargo bikes. Notably, they were awarded the 2015 Gold Eurobike Award for their Spicy Curry cargo bike.
ABOUT YUBA BICYCLES
Yuba® Bicycles was founded in 2006 by entrepreneur Benjamin Sarrazin, who is on a mission to bring the European cycling lifestyle and utility to the United States. Cargo bikes are an authentic means of sustainable transportation that can help make a tangible change within our vehicle dependent society. Yuba manufactures award-winning environmentally sustainable pedal and electric cargo bikes that provide significant utility, convenience and health benefits for riders of all ages. Life is better and more productive on two-wheels. For more information, please visit yubabikes.com
ABOUT TERRA PUBLIC RELATIONS
Terra Public Relations is an integrated media relations, brand and social media consulting firm for innovative companies seeking to engage media, consumers or other brands. We specialize in creating clear lines of communication, and promoting great products and good people to the mainstream, travel, athletic, outdoor, LOHAS, family and action sports communities. For more information or a taste of what we can do, check out terrapublicrelations.com