Zachary Perez

My name is Zak Perez, I am a person who is driven by the gratification of achieving goals. Since 2004 I have fully immersed myself into the world of design. While attending California State University Fullerton (2009 - 2011) my end dream was to one day become a creative director. While in college I first focused my efforts in becoming a versatile graphic designer. I have been at my current employment, a full service website agency since January 2012. While working there I have been provided with the tools and resources to become an efficient front end developer. I am experienced in WordPress and Kentico integration. I also have experience in Magento, nopCommerce, Shopify and aspdotnetstorefront development. During my five and a half years as a frontend developer I eventually grew into the tech lead role. In that role I gained experience managing in house and overseas developers. One of my strengths is being the go to resource for bridging the communication gap between clients, project managers and development teams.

In March 2017 I was offered the opportunity to move into the online marketing department. I still consider UX/UI to be one of my core strengths. However, now my focus has evolved from strictly coding and design to strategy. I've perceived the power of Google Analytics and Google Ads. Possessing the ability to analyze data in order to make strategic decisions that are geared towards driving traffic and increasing conversions is something that has really peaked my interest. One of my newer strengths is auditing websites and finding opportunities and areas of improvement, particularly within SEO, UX/UI and page speed. One of my goals is to use my development/ design experience and business acumen to create an impact by helping accelerate the growth and revenue of the clients I work with.