Greg Cassius


Taking products from concept to consumer – and performing each of the steps in between with meticulous attention to detail. That’s what makes the end user buy and tell their friends to buy the product. That’s my mission.

It’s about designing in at every step the performance, fit and feel, the materials and manufacturing processes that deliver the quality and price point that create brand loyalty.

Then there’s production – communicating across different cultures, time zones and convincing factories to deliver on schedule and true to the scrupulously documented specifications you provided and for the prices you negotiated.

Examples of what, where and how I contribute –
Named 2014 Red Dot Design Winner for Speedo Tri Clops Backpack. Generated successful new programs, SKUs, lead P&L reports, and advised KPIs.

Created assortments for Nike, Oakley, Speedo, Primitive Skateboarding, Disney, Warner Brothers, Fox, Forever 21 Women’s and Men’s, BCBG, Marciano Guess, Iron Fist, LRG, Neff, Tap Out, Target and Walmart stores.

Created original product ideas for consideration for approval and distributed to overseas factories – complete detailed design/development packages, including color standards, CADs and flat sketches with all specifications.

• Product Roadmaps/ Lifecycles
• Trend Analysis & Competitive Market Research
• New Product Initiatives
• Category Concept Development
• Go-To-Market Strategy

• Go-To-Market Strategy
• Documentation – Style Files & Samples
• Materials & Manufacturing Processes
• New Product Launch

• Vendor Relations – scheduling, deliveries, management reporting
• Fabric & Trim Testing & Approvals
• Product Performance Documentation – wash & wear testing