Eden Tsai

Senior Sales and Marketing professional with 15 years of progressive experience, ranging from small business to global FORTUNE 500 publicly-traded companies in real estate, financial services, consumer packaged goods, home improvement and healthcare industries. B2B and B2C experience in integrated marketing campaigns to increase brand awareness, generate leads, enable sales and engage clients. Refined marketing best practices by analyzing campaign results and KPI, optimizing lead generation campaigns and integrated marketing programs (including advertising, direct mail and email programs). Specialties: Brand Management, Demand Generation Campaigns, Online Marketing Initiatives, Marketing Automation, Direct Marketing Programs, Sales Collateral, Tradeshows, Photo and Video Shoots, Marketing Segmentation, Direct Mail Campaigns