Tracy Ivanoff


Dynamic and results-focused marketing professional with a record of achievement in developing and managing successful programs. Career development in sales and direct response marketing encompassing strategy, communications, collateral, measured testing, campaign management, research, analysis & reporting. Previous experience ranges from creative to analytical, while maintaining a business perspective to drive growth and profitability. Recognized character traits as highly organized, flexible, detail-oriented, creative thinker and a constant willingness to continue learning. Has the passion and skills to lead the development of diverse individuals and support a team-oriented approach with a positive “can-do” attitude and strong work ethic.