Adrian Arroyo


ADRIAN ARROYO // 312.375.8748 // chicago // EXPERIENCE MOMENTUM // ASSOCIATE CREATIVE DIRECTOR // CHICAGO // SEPTEMBER 2013 – CURRENT POSITION – ACD on U.S. Cellular and all major Mondelez International brands including Oreos, Ritz, Chips Ahoy!, Trident and Wheat Thins. – Client facing creative charged with developing relationships that help strengthen and drive the direction of our core business objectives while mentoring and leading the junior creative staff towards better work. – Participate in new business efforts with brainstorming designs, developing interactive concepts and providing support on presentations from initial briefing to final pitch. – Leading the team in a cross-agency U.S. Cellular rebranding project to define the brand’s guidelines for 2015 across print, digital, TV, experiential and in-store trials. – Spearheaded Mondelez’s soccer sponsorship for the FIFA 2014 World Cup which included concept and executional mandatories for photography, video, social media & experiential platforms involving Clint Dempsey, Omar Gonzalez & Alex Morgan. – Helped focus the redesign of U.S. Cellular’s Customer Corner and all activities in & around Miller Park to take full advantage of the sponsorship in association with the Milwaukee Brewers & MLB. MOSAIC // ASSOCIATE CREATIVE DIRECTOR // CHICAGO // APRIL 2013 – SEPTEMBER 2013 – ACD on the Strategy and Ideation team which led the strategic direction for all new client business and experiential executions. – Work directly impacted securing new business wins totaling more than $20M of revenue for the agency in 5 months. – Researched, created and presented strategic and creative direction for a client roster that included: Coca-Cola, AT&T, Nestle, Starbucks, Sprint and Red Bull. – Actively communicated advanced creative concepts and ideas across several teams to keep all parties up to date with trends in technology, design, architecture and anything else impacting the department’s business objectives. – Partnered with the agency's shopper marketing team to give a more robust approach to all concepts in order to provide a complete path to purchase. – Managed a team of designers in Canada and interactive strategists in the U.S. through every step of the creative process to ensure a unifying look & feel true to both the concept and brand identity of our entire client roster. LEGACY MARKETING PARTNERS // ASSOCIATE CREATIVE DIRECTOR // CHICAGO // NOVEMBER 2012 – APRIL 2013 – ACD across all Pernod Ricard brands including ABSOLUT, CHIVAS, MALIBU, KAHLUA and JAMESON. – Strategic thinking contributed to the acquisition of new business directives including ABSOLUT STUGA 2.0 and the MALIBU ISLAND SPICED Launch Event within the first 3 months. – Tasked with creating an agency-wide initiative to ease the creative process from brief to execution that would allow for a better workflow between creative and account. – Co-Founder of the first multi-cultural initiative within Legacy to promote awareness and understanding of the market through a monthly newsletter, lunch-and-learn sessions and weekly meetings focused on the latest news from the competitive market. THE MARKETING STORE WORLDWIDE // SENIOR ART DIRECTOR // CHICAGO // AUGUST 2005 – NOVEMBER 2012 – Placed as lead Creative across all Multi-Cultural efforts at TMSW which includes work on Hispanic, Asian and African-American. – Managed the design of the 60' x 90' booth layout for the 2010 & 2011 Essence Music Festival for McDonald’s in support of their African-American push behind in New Orleans. – Have lead Creative for McDonald’s global and multi-cultural projects run in 50 countries including London, Brazil, South Korea, Australia, Argentina, Mexico, Italy, China and India. – Designed interactive websites and packaging for McDonald’s promotions supporting their partnerships with the 2010 NCAA Men’s Basketball Tournament and 2010 FIFA World Cup. – Lead Creative for the 2009 Beijing Olympic promotion for McDonald’s, including the complete interior and exterior design of three restaurants for the public, media and athletes, new crew uniforms, pre-promotion messaging for countries around the world and photo shoot management for all elements. – Helped design and execute the first-ever online McDonald’s Global Casting Call with 13,000 consumers from more than 100 countries vying for a chance to be one of 25 “stars” featured on McDonald’s packaging. – Designed architectural Red Blade element used as the new standard in restaurant signage across Chinese McDonald’s. – AD, Conceptor & Designer for all elements in the event footprint used for the Hispanic-heavy push between McDonald’s and the Mexican and U.S. National Soccer Team “friendly” tours. – Responsible for execution of 2006 McDonald’s/FIFA World Cup Fantasy Game powered by YAHOO! that registered more than 875,000 users, with 468,000 registrants opting to receive periodic McDonald’s branded email communications about the game. DEUTSCH NY // SENIOR PRODUCTION ARTIST // NEW YORK // JUNE 04 – JUNE 05 – Provided creative vision and art direction for the development of all new business pitches. – Managed communication between Print, Creative and Account Managers to ensure outstanding success in the agency’s overall creative strategy during the pitch. – Assisted in research for PR efforts to enhance consumer experience throughout all campaign executions. – Presented Hispanic insights during brainstorms and to clients and effectively championed the Hispanic charge within the agency. STARCOM MEDIAVEST GROUP (A LEO BURNETT CO.) // GRAPHIC DESIGNER // CHICAGO // JUNE 99 – JUNE 04 – Worked directly with CEO, President and upper management of agency on creative direction for all new business pitches and project materials. – Lead Designer in winning 2003 Coca-Cola agency of record pitch for both the U.S. and China. – Designed layouts and all visuals used in winning General Motors $2.6 Billion Media Planning agency of record presentation (largest piece of media business in advertising history). – Spearheaded designs used in winning $500 Million Walt Disney pitch in 2001.