Tony Reed


I’ve built a 12-year career as a product and merchandising strategist with two of the world’s most iconic brands: adidas and Nike. Through that journey I gained a keen understanding for the manufacturing & marketing value chain and led teams towards consistent business growth through technical innovation, aspirational & commercial product line strategies. Fueled by the belief that business and life happen outside of the cube, my background includes collaboration with global partners across North America, The Middle East, Western Europe and China.