
Ian M Barrett
Senior Director, Marketing & Brand Management
Summary
I'm a strategic senior marketing & brand management expert with an extensive history of elevating brands through bold and differentiated marketing. I'm a builder of brands (both vision and strategy), a highly effective storyteller, and can navigate market challenges with inventive thinking to achieve significant revenue growth.
I have a passion for leading the new frontier of marketing execution with brave and disruptive digital marketing ideas that cut through, including being a mastermind in using social media and content creation to positively impact consumers buying behavior.
A born leader, I have an exceptional record in motivating and developing high-performance talent to deliver world class fully integrated marketing campaigns that drive results.
Specialities include: Brand Vision & Strategy, Leader of High-Performance Teams, Strategic Go-To-Market Planning, Advertising Campaign Creation, Consumer Growth and Engagement, Social Media & Digital Content Marketing, B2B & B2C Communication Strategies, Building Relationships, Communication Skills, Creative Problem Solving, Creator of Culture.