Ed Sofia


Revenue driven senior marketing executive; experience delivering ROI across consumer goods, consumer durables, home renovation, construction and wellness industries. Key strengths include: • Marketing Department Leadership & Turnarounds - Led turnaround at Evenflo (Juvenile Products Company) by shifting brand strategy from low price leader, to innovation leader in safety, and quality at a fair price. Strengthened branding on packaging and in store merchandising changes led to listing increases at Babies R' Us, Buy Buy Baby, Target, Walmart & Amazon and recognition on national television and Fast Company Magazine - Most Innovative Companies. • eCommerce Leadership - Successfully transitioned 3 businesses from traditional brick and mortar models to multi/omni-channel. Experience with Shopify and Salesforce Commerce Cloud including award nomination for Salesforce Commerce Cloud Pacesetter Fast Track Award. • Consumer Acquisition - Brought to Jacuzzi, after 4 straight years of declining consumer acquisition, and failed CRM, and email marketing solution implementation. Within 12 months, completed successful implementation of CRM, including reporting from first touch through conversion, and email marketing solutions. Saw significant growth in consumer acquisition in year one, and in year 2 hit a record high number of over 52K consumers acquired and $6M in converted sales. • Public Speaking - Company spokesperson for live national news program, and speaking engagements that include Channel IQ Compass Summit, Sterling Commerce (Now IBM) Conference on Data Synchronization and RFID, and Guest Lecturer at Towson University in Maryland.